Media company case
Case introduction
You are a media company with relevant content for multiple channels like webpages, apps, Twitter, AMP, RSS and Alexa. To manage all the channel you orchestrait your content in different tools:
-
App push notification service with customer UI
-
Manage Twitter directly on Twitter or social media tool
-
Webpage managed by CMS but web push managed by Firebase
-
Alexa content is present but you are not able to notify your users
Multi-channel content with multi-tool workflow
Depending on the amount of channels you manage quite often you have to deal with different tools for all the channels and on top all the notifications for different channels.
Workflow could be look like this:
You will spend a lot of time with dealing different tools with their accounts. The workflow is also quite sequential and you have to prioritize which channel might be more important. The round trip time for distribute new content into different channels takes a lot of time.
