Tagging // Realtime Targeting

Getting started with Tagging

Tagging is used to organizes your topics, themes, product categories and expose this to any user via your apps/channels. It follows the concept of a taxonomy.

Your tagging is global inside your contract and can be exposed/connected to any channel/app.

Figure 1. Tagging and app subscription overview


A tag is the smallest indivisible element of your tagging and represent a topic, theme, interest or product. To be smart and allowing you a painless integration you address any tag also by an external id which means you can use or own ids to manage the tagging completely from outside.

Tag Group

A tag group represent a category of tags and allows you to create a hierarchy. Often this is called a tag tree where tag groups are the nodes and tags are the children. Like tags you can manage also tag groups by external ids.

Realtime Targeting Operations

For create a target group you select the specific tags or taggroups which represent your target group and send your notifications directly to this target group. The target group will be evaluated in realtime from your subscribed users.

Figure 2. Realtime targeting operations and result target group

Exposing/connecting tagging to your channels/apps

You can use the full tag hierarchy in any of your channels/apps or only a connect single tags or tag groups . The focus will be only on your own topics, themes, products not on a specific channel. But if you have the main focus on your channels then it’s also possible.

Topic/Tag orientated

Create a tag hierarchy which fully represent your own cases and connect any channel/app with this tag hierarchy. If you submit a notification job then address the specific tags or taggroups which represent your target group (see targeting).

Figure 3. Topic/Tag based notification into multi channel configuration

Channel orientated

If you need to detailed control over your channels then you work with different tag groups and detailed subtrees or you submit specific appIds for your push jobs.

Figure 4. Separated channel tag configuration and device subscriptions